This session focuses on enhancing your ability to work with data in Microsoft Excel by introducing advanced tools and techniques that support effective data analysis and decision-making.
Session Objectives
By the end of this session, participants will be able to:
- Use PivotTables to organize, summarize, and analyze large datasets.
- Apply VLOOKUP to integrate and compare data across multiple sources.
- Recognize and address common errors encountered while working in Excel.
Context
Building on the previous session, we will continue with the bank telemarketing case study. The objective of this exercise is to identify customer attributes that are associated with a higher likelihood of purchasing a product when contacted through telemarketing. This represents a practical example of acquisition analytics, where organizations leverage historical data to predict customer behavior and improve targeting strategies.
Topics Covered
- PivotTables for data analysis
- VLOOKUP for combining datasets
- Common Excel errors and how to resolve them
This session is structured to be accessible to participants without prior advanced knowledge of Excel, while also offering practical insights that can be directly applied in real-world business scenarios.